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  • Writer's pictureMorgane

Mindset: the unspoken foundation of effective marketing strategy

Let's talk about the often-overlooked foundation behind business success - namely MINDSET (and more precisely overcoming impostor syndrome).

We will see the direct connection between the two and debunk some myths on the way.


Here's the map:

Let's dive in and shift your perspective to ignite some deep transformations in your business and marketing strategies.

Mindset: the unspoken foundation of effective marketing strategy
Personal development, mindset & copywriting

Falling into the trap of strategies (welcome to the rabbit hole)

When you start a business, it's easy to get caught up in wanting to find THE strategy that will work for you and “fix” all your business and marketing issues… 

Many fall in the rabbit hole (I surely I did!)...

I did some “coach surfing” too… meaning trying coach Jennifer’s strategy, but it didn’t work for me, so I went to coach Kate but I was still feeling something was missing…

(Shout out if your name is Jennifer or Kate ;-))

Was it the coaches’ fault? Nope.

At the end of the day, everyone does what resonates with them and works for them

(to the exception of a few horrific - not super authentic - “stuff” I’ve seen in the industry, a topic for another day, maybe…)

My point is that if something isn’t working for you in spite of applying everything to a T and working your derrière off to make things take off… then you don’t have a strategy problem.

Louder for those in the back, if you’ve recognized yourself in this,


Isn't that some good news? IKR?

So, what's going on, really?

Let's identify your challenges

Wanna know the truth?

The truth is that you’re trying to fix the “wrong issue”.

To use an analogy, If you view your business as a building, your marketing strategy serves as the façade – the external appearance.

However, just as a building's strength lies in its foundations, your mindset forms the bedrock of your business.

So if you’ve tried different marketing strategies but you haven’t really seen significant results and you’re still feeling something is missing, then let me tell you that you the challenges you’re facing are in the foundations of your business, that is to say the mindset part, how you see yourself, your beliefs, your energy, etc.

I know it might sound like a hard pill to swallow but hear me out, it’s all good news because once you identify what needs to shift, it gets easier!

Break free from impostor syndrome & mental barriers
Break free from impostor syndrome & mental barriers

Let's talk mindset: confronting impostor syndrome & its "symptoms"

Ever feel like you're not enough? Like you're just waiting to be exposed as a fraud? You're not alone

Who talks about the impact of impostor syndrome on your journey? IDK but I do!

In the training I've created “Clarify your message and own your genius to become magnetic” I talk about impostor syndrome as a symptom, a consequence of deeper wounds that happened in your childhood or even throughout your life (especially if you were raised by a narcissistic parent).

It can really mess with your confidence. But just in case you need a refresher, here's what it feels like when impostor syndrome doesn't run the show:

  • You trust that your knowledge, skills and gifts are enough (instead of doubting yourself and wondering if you’re really qualified for this)

  • You trust you deliver results and you have the solution that your clients are looking for (instead of having that little voice in your head asking, "What if I disappoint people?")

  • You own your genius and communicate your message clearly, you’re speaking to your ideal client in every piece of content and on your website (you don’t have to worry about attracting the draining kind of clients)

  • Since you’ve learnt to radically accept yourself, you’re not worrying about what people will think of you anymore, no more holding back, you have given yourself permission to be yourself unapologetically!

Impostor syndrome is like a song you that don’t like starting playing on your favourite playlist — it pops up when you least expect it.

But here's the thing: if you were truly a fraud, you wouldn't question yourself like this. The fact that you worry about it is a sign that you're genuine.

THIS is the real work and the good news is that I can help you accelerate your journey and break through those barriers.

Breaking free from impostor syndrome and doubt

Let me bust some myths about mindset work here

  • Doing the inner work does NOT have to be painful.

  • It does NOT take longer or be harder than necessary.

  • You don’t have to do it alone.

  • You can simultaneously clear wounds, shift limiting beliefs, move forward AND be successful. This means you do NOT have to pause everything until you've healed. “Healing all the wounds” isn’t a prerequisite for success plus it’s an ongoing process) - personal development is great (I’m a personal development coach so I won’t say the contrary) but there’s also a rabbit hole not to fall into

And that’s why I’m here!

Now that we've explored the sneaky nature of impostor syndrome and the power of mindset transformation, I can help you bring all of this into your reality through my service "Elevate your impact" so you can navigate these challenges and elevate your business to create the impact you KNOW you're here to create through your business.

Check it out here and if you need to talk about what's the best option, you can book your free 20-min strategy call here.

I'm looking forward to connecting with you and elevating your impact!

Golden sparkles,



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